THE ROLE OF MEDIA (ESSAY)

THE ROLE OF MEDIA

·         Introduction

·         Types of media

·         Purposes(advertisement, entertainment, news)

·         Advantages and disadvantages

·         conclusion

Nowadays world is going to spread every information  very fast with the help of the media .the role  media is the main ways that the large number of people receive information, entertainment, news via television, radio and internet. The media plays both great role for the improvement of country and destruction of country.

The media has divided into two parts they are; electronic media and paper media .The electronic media is that which people can receive through television, radio and internet. While, paper media is that which people can receive via newspaper and weekly magazines etc.

The media is used for many purposes such as advertisement, entertainment and especially for news. Advertisement is being done especially by official departments, builders, employers of companies and mills of private and government sectors etc. Official departments are used media to publish their notices such as court notices and university admission announcement etc. and builder uses media to publish and advertise their new project like Abdullah Towers and employers such as owners of private institutions, companies and mills they also use media to announce the vacancies are available in this field such as teaching, management, accountancy and labor. Entertainment means showbiz they use the media to advertise their new program and films.

There are many advantages and disadvantages of media. An advantage is that the media shows real picture of created scene and brings the fact towards the public who have not knowledge what is going in our society and country. While, disadvantage is that they shows those things which should not be seen to public which creates difference between mankind for example those photos and videos which relevant to religion are publish and shown at television and newspaper.

The media plays various type of role in entertainment, advertisement and news this is the ways by which people know about the situation of country and media plays role in getting job of people by advertisement and people receive information about the governmental issues and inflection and deflection in dearness of country by news. The media is going great but somewhere is something missing because of media is not doing those marvelous functions which can create a suitable environment of country where people can live their own traditions.